Unit Leader – Thika, Embu, Nanyuki, Meru, Naivasha, Kitui

Full Time

Liberty Life

Unit Leader – Thika, Embu, Nanyuki, Meru, Naivasha, Kitui

Job Summary

Are you a dynamic leader with a passion for nurturing talent and driving results? Liberty Life is seeking a Unit Leader to join our team in Thika, Embu, Nanyuki, Meru, Naivasha, or Kitui. In this role, you’ll be responsible for recruiting, coaching, and managing a high-performance team of Sales Agents, all while upholding Liberty Life’s commitment to ethical business practices and excellence.

Key Responsibilities

Recruitment and Training: Lead the recruitment, training, and supervision of Agents within Liberty Life, ensuring they are equipped to solicit and submit applications for insurance and annuity products.

Coaching and Mentoring: Provide ongoing training and development to Agents under your unit, coaching them to achieve high performance and excellence.

Talent Management: Identify and nurture talent and high performers within the unit, fostering a culture of growth and success.

Goal Setting and Performance Evaluation: Assist Agents in setting and evaluating goals, ensuring alignment with production targets and continuous improvement.

Client Base Management: Establish and maintain a strong client base and leads for Agents within the unit, driving market dominance and sustainable business relationships.

Market Dominance Strategy: Implement market dominance strategies by building and nurturing relationships with Employer Markets for the distribution of Liberty Life products.


To be considered for the role of Unit Leader, candidates must meet the following requirements:

  • Possession of a Certificate of Proficiency (COP) or completion of any other insurance professional qualification.
  • Valid IRA Licence for the current year.
  • Completed an Academic Diploma or Diploma in Insurance.
  • Proven track record of at least 3 years in a financial institution or insurance company, demonstrating good performance and ethical business practices.
  • Strong interpersonal and organizational skills.
  • Excellent presentation skills.
  • Ability to thrive in a fast-paced, team environment.
  • Self-motivated with the ability to work under minimal supervision.
  • Effective problem-solving abilities.
  • Experience in coaching and mentoring teams is preferred.
  • Prior experience in leading a sales team within the insurance industry is an added advantage.

Application Process

Interested candidates are invited to submit their applications and updated CVs to recruitment@libertylife.co.ke by April 26th, 2024. Please indicate the job title and preferred Agency/Branch in the subject line. Liberty Life is committed to diversity and is an equal opportunity employer. Only shortlisted candidates will be contacted.







Dear Hiring Manager,

I am writing to express my interest in the Unit Leader position at Liberty Life, as advertised. With a proven track record of success in sales and leadership roles within the insurance industry, I am excited about the opportunity to contribute to your team and drive results in Thika, Embu, Nanyuki, Meru, Naivasha, or Kitui.

Throughout my career, I have demonstrated a commitment to excellence and ethical business practices, consistently exceeding targets and fostering a culture of growth and success among my team members. My ability to recruit, train, and motivate Agents has resulted in increased productivity and client satisfaction, positioning me as a strong candidate for this role.

I am particularly drawn to Liberty Life’s dedication to diversity and market dominance, and I am eager to leverage my skills and experience to contribute to the company’s continued success. I am confident that my interpersonal skills, leadership abilities, and market knowledge make me well-suited for this position.

Thank you for considering my application. I look forward to the opportunity to discuss how my qualifications align with the needs of your team further. Please find my attached resume for your review.


[Your Name]


  1. Understand the Role: Take the time to thoroughly understand the responsibilities and requirements of the Unit Leader position to ensure a good fit.
  2. Highlight Relevant Experience: Tailor your resume and cover letter to highlight your experience in sales, leadership, and the insurance industry.
  3. Demonstrate Leadership Skills: Provide examples of how you have successfully recruited, trained, and motivated teams to achieve results.
  4. Emphasize Ethical Practices: Showcase your commitment to ethical business practices and integrity in all your professional endeavors.
  5. Prepare for Interviews: Research Liberty Life and familiarize yourself with their values, culture, and market presence to impress during interviews.
  6. Showcase Interpersonal Skills: Highlight your ability to build and maintain relationships with clients and team members to drive success.
  7. Be Proactive: Demonstrate your ability to work independently and take initiative in driving results for the company.
  8. Stay Updated: Stay informed about industry trends, regulations, and best practices to demonstrate your commitment to ongoing learning and improvement.
  9. Network: Leverage your professional network and connections within the insurance industry to explore opportunities and expand your reach.
  10. Follow Up: After submitting your application, follow up with the hiring team to express continued interest and enthusiasm for the position.

Possible Unit Leader Interview Questions With Answers

  1. Can you tell us about your experience in recruiting and managing sales teams? Answer: Certainly. In my previous role at XYZ Insurance, I was responsible for recruiting, training, and managing a team of Agents. I developed recruitment strategies to attract top talent, conducted comprehensive training sessions, and provided ongoing support and coaching to ensure team success.
  2. How do you handle performance evaluations and goal setting for your team members? Answer: I believe in setting clear, achievable goals in collaboration with team members and regularly reviewing performance to track progress and provide feedback. I conduct one-on-one meetings to discuss goals, identify areas for improvement, and celebrate successes.
  3. How do you prioritize tasks and manage your time effectively as a leader? Answer: Prioritization and time management are essential skills for any leader. I utilize tools such as to-do lists, calendars, and prioritization matrices to organize my tasks and allocate time efficiently. I also delegate tasks when appropriate to maximize productivity.
  4. Can you provide an example of a challenging situation you faced as a leader and how you resolved it? Answer: In a previous role, we encountered a significant downturn in sales due to market fluctuations. I addressed the challenge by conducting a thorough analysis of market trends, adjusting our sales strategies accordingly, and providing additional training and support to our team members. Through collaborative effort and perseverance, we were able to overcome the obstacle and achieve our targets.
  5. How do you handle conflicts within your team? Answer: Conflict resolution is an essential aspect of leadership. I address conflicts promptly and directly, facilitating open communication and seeking to understand all perspectives. I work with team members to find mutually beneficial solutions and promote a positive and supportive work environment.

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To apply for this job email your details to recruitment@libertylife.co.ke

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