Sales Representative Job Opportunity at BIC in Nairobi, KE

Full Time


Sales Representative Job Opportunity at BIC in Nairobi, KE

Join the BIC Team and Make Your Mark!

For over 75 years, BIC has been synonymous with ingeniously simple and joyful products that touch every heart and home. As a member of our dynamic team, you’ll be part of a journey to rekindle a beloved brand while reimagining everyday essentials in sustainable and responsible ways.

Why BIC?

Our “roll up your sleeves and get the job done” ethos fosters an environment where self-starters, problem solvers, and innovative thinkers thrive. At BIC, we empower our team members to take ownership of their careers and contribute their unique perspectives to make a meaningful impact on our mission.

Job Description

Main Purpose: Area Sales Representative

As the Area Sales Representative, your mission is to effectively manage the sales and distribution of BIC’s products and services within a defined geographic area of East Africa. Your role is pivotal in ensuring consistent, profitable growth in sales revenue while managing and controlling sales resources for maximum profitability. Your strategic prowess will be crucial in developing and implementing sales strategies and action plans, motivating and developing Sales Agents, and achieving corporate, sales, and marketing objectives.

Main Responsibilities / Tasks

Management Business

  • Sales Excellence: Achieve monthly sales volume and value targets across all product categories (Stationery, Lighters, Shavers, and Shaving preps) within your defined geographic area.
  • Strategic Execution: Ensure effective implementation of negotiated Key Account promotions and marketing strategies.
  • Team Leadership: Manage third-party Sales and Merchandising Agents to achieve sales targets and key Trade Promotions objectives.
  • Service Optimization: Implement cost-effective sales call coverage to increase sales and area profitability.
  • Sales Team Empowerment: Oversee Sales Agents to ensure the realization of sales targets and marketing objectives at store level.
  • Promotions Expertise: Ensure seamless execution of negotiated promotions during Mini-Major Back to School and Shaver/Lighter promotional periods.
  • Market Insights: Compile and submit essential sales and market intelligence reports, including trade surveys, sales contact reports, in-store audits, daily/weekly reports, competitor activity reports, and promotional analysis reports.

Analysis Reports, New Products, and Forward Share

  • Customer Relations: Maintain and build solid trade relationships with key customers while identifying new customer and sales opportunities within your defined Area.
  • Product Expansion: Identify opportunities to increase numeric and weighted distribution of both existing and new products within the customer base. Stay updated on customer needs, product trends, competitor activity, and new product innovations.
  • Professional Development: Enhance job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal/professional networks.

Previous/Professional Experience/ Additional Skills & Details

  • Sales Acumen: Develop professional selling relationships with Wholesalers/Franchisers and Retailers.
  • Skills Toolkit: Possess excellent organization, communication, and leadership skills, along with negotiation and conflict resolution abilities.
  • Business Savvy: Demonstrate the ability to identify new business opportunities and customers.
  • Presentation Skills: Showcase strong presentation skills.
  • Result-Driven: Exhibit a target-driven mindset and consistently meet objectives.
  • Passion and Energy: Approach tasks with passion and energy, ensuring the fulfillment of commitments and company objectives.
  • Influence: Effectively influence and persuade others to take specific courses of action.
  • Collaborative Spirit: Develop and leverage collaborative relationships to achieve company objectives and goals, regardless of authority.
  • Respect for Diversity: Respect and manage diversity within different cultures, personal styles, and markets.
  • Proven Results: Deliver tangible results aligned with job expectations.
  • Time Management: Consistently demonstrate effective time management, maintaining a well-organized work routine.
  • Mentorship: Possess mentoring and coaching skills.
  • Team Leadership: Embrace a team player mindset and lead by example.
  • Division 3000 Knowledge: Understand Division 3000 customer methodology, in-store procedures, and discipline.


Candidate Profile: Qualifications / Technical Skills

  • A Diploma/Degree in Sales and Marketing or a related field from a recognized institution of higher learning.
  • At least 2 years of sales experience within the FMCG/Office Products environment.
  • Good working knowledge of Microsoft Office Suite is required.

BIC is an Equal Opportunity Employer

We strongly commit to hiring people with diverse backgrounds and experiences to help us build better products, make better decisions, and serve our customers more effectively. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment decisions are based on qualifications, merit, and business need.

BIC does not accept unsolicited resumes from search firms for this employment opportunity.

Expert Tips To Be A Successful Applicant

When applying for the Area Sales Representative position at BIC, keep these expert tips in mind:

  1. Tailor Your Resume: Customize your resume to highlight relevant skills and experiences that align with the role’s requirements. For example, showcase your previous successful sales relationships in the FMCG/Office Products industry.
  2. Demonstrate Leadership: Provide concrete examples of your leadership skills, such as instances where you’ve led teams, mentored colleagues, or achieved remarkable results.
  3. Showcase Results: Emphasize your ability to deliver tangible results. Quantify your achievements wherever possible, such as the percentage increase in sales volume you achieved in your previous role.
  4. Highlight Communication Skills: Communication is key in this role. Mention instances where your communication skills led to successful negotiations, conflict resolution, or the development of solid trade relationships.
  5. Tech Proficiency: Highlight your proficiency with Microsoft Office Suite, as this is a required skill for the role.

Remember, your application is your first impression. Make it count! Join BIC and be part of our journey to make a colorful mark on the world of everyday essentials. Apply today!

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