Sales and Marketing Executive – Nairobi – ANSPA East Africa Limited

Sales and Marketing Executive – Nairobi – ANSPA East Africa Limited

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• Position: Sales and Marketing Executive
• Company: ANSPA East Africa Limited
• Location: Nairobi, Kenya
• Type of Job: Full-time
• Reporting to: Sales and Marketing Manager
• Application Deadline: Submit your application by C.O.B 10th November 2024

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Introduction

Are you passionate about agriculture and ready to take on a dynamic role in the field? ANSPA East Africa Limited is looking for an experienced and driven Sales and Marketing Executive to join our team. This position is ideal for someone who thrives in a fast-paced environment and is eager to contribute to our mission of providing innovative agricultural solutions. At ANSPA, we offer growth opportunities, a collaborative work environment, and the chance to make a significant impact in the agricultural sector. This role will require frequent travel across various regions in Kenya, allowing you to connect with farmers, distributors, and stakeholders directly.

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Key Responsibilities

As a Sales and Marketing Executive at ANSPA East Africa Limited, you will be responsible for:

• Driving sales and marketing efforts across various regions in Kenya, focusing on growth and market penetration.
• Building and maintaining strong relationships with farmers, distributors, and stakeholders in the agriculture industry, ensuring customer satisfaction and loyalty.
• Identifying new business opportunities and strategizing to increase sales volume, utilizing market insights and trends.
• Conducting market research to understand customer needs and preferences, tailoring strategies accordingly.
• Providing product training and support to customers, ensuring the effective usage of our crop protection products and enhancing customer engagement.
• Willingness and availability to travel frequently to various parts of Kenya as required to meet with clients and stakeholders.

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Qualifications and Skills

To be considered for the Sales and Marketing Executive position, candidates must possess the following:

• Education: A Bachelor’s Degree or Diploma in Agronomy, Agriculture, Crop Protection, Agricultural Economics, Horticulture, or a related field in agricultural sciences.
• Experience: A minimum of three (3) years of relevant experience in sales, specifically within crop protection or related agricultural products.
• Sales Skills: Proven ability in closing sales and meeting targets in a competitive market, showcasing strong negotiation skills.
• Client Engagement: Ability to engage effectively with diverse clients and stakeholders, demonstrating excellent communication and interpersonal skills.
• Technical Knowledge: A solid understanding of agronomy, crop protection, and pest management techniques to effectively support customers.
• Analytical Skills: Ability to interpret market trends, customer feedback, and sales data to make informed decisions and enhance strategies.
• Problem-Solving: Capability to address client challenges effectively and provide suitable solutions, ensuring customer satisfaction.

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Company Culture and Values

At ANSPA East Africa Limited, we foster a culture of innovation, collaboration, and commitment to sustainability. Our team is dedicated to providing innovative solutions to the agricultural sector, ensuring that we meet the needs of our clients while promoting environmental responsibility. We value diversity and are committed to creating an inclusive work environment where every team member can thrive and contribute to our shared goals.

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Apply Now For Sales and Marketing Executive

If you are ready to take the next step in your career with ANSPA East Africa Limited, where we grow together, we encourage you to apply! To submit your application, please send your CV and a cover letter detailing your experience and suitability for the role to anspacafrica@gmail.com.

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Expert Tips to Be a Successful Applicant for the Sales and Marketing Executive Role

Tailor Your CV and Cover Letter

• Tip: Customize your CV and cover letter for the specific role by incorporating relevant keywords from the job description.
• Example: If the job description mentions “strong relationships with farmers,” highlight your experience in building relationships in agricultural sales. For instance, you could write, “In my previous role at XYZ Agro, I established and maintained strong relationships with over 150 local farmers, resulting in a 30% increase in product adoption over two years.”

2. Highlight Relevant Experience

• Tip: Emphasize your work history that aligns with the responsibilities of the Sales and Marketing Executive role.
• Example: Rather than stating “worked in sales,” provide specifics like, “Managed a sales portfolio of crop protection products worth $500,000 annually and consistently achieved 110% of sales targets through strategic market analysis and client engagement.”

3. Showcase Your Understanding of the Industry

• Tip: Demonstrate your knowledge of the agricultural sector and current trends that affect it.
• Example: You could say in your cover letter, “With the increasing demand for sustainable agriculture, I have developed marketing strategies that promote eco-friendly pest control solutions, aligning with market needs and improving customer retention by 25%.”

4. Prepare for Behavioral Interviews

• Tip: Be ready to answer behavioral interview questions using the STAR (Situation, Task, Action, Result) method.
• Example: If asked about overcoming a sales challenge, you could respond: “In a previous position, I encountered a 20% drop in sales due to market competition (Situation). I was tasked with revamping our approach (Task). I analyzed competitor strategies and repositioned our product messaging (Action). This led to a 15% increase in sales over the next quarter (Result).”

5. Demonstrate Your Sales Techniques

• Tip: Clearly explain the sales techniques you use to engage clients and close deals.
• Example: Describe your approach, such as: “I utilize consultative selling techniques, which involve asking open-ended questions to identify clients’ pain points. For instance, during a recent sales pitch, I discovered a client’s pest management challenges and tailored my presentation to show how our product directly addressed their needs, ultimately securing a contract.”

6. Emphasize Your Ability to Analyze Data

• Tip: Highlight your experience with sales analytics and how you’ve used data to drive results.
• Example: You might state, “By analyzing sales data from previous campaigns, I identified that digital marketing efforts were underperforming. I proposed a targeted social media strategy that increased lead generation by 40% within three months, showcasing my ability to turn data insights into actionable strategies.”

7. Be Ready to Discuss Travel Flexibility

• Tip: Confirm your willingness to travel as needed for the role and highlight any relevant experiences.
• Example: Mention past experiences: “I understand that this role requires frequent travel across Kenya. In my last position, I traveled weekly to meet clients, often covering remote areas, which helped me build strong relationships and secure critical sales contracts.”

8. Exhibit Your Problem-Solving Skills

• Tip: Prepare to discuss specific examples where you effectively solved problems in sales.
• Example: You could share a scenario like, “When a major distributor expressed concerns over product quality, I took immediate action by organizing a meeting with the production team to address their issues. This proactive approach not only resolved their concerns but also strengthened our partnership, resulting in a long-term contract.”

9. Align with Company Values

• Tip: Research ANSPA’s mission and values, and reflect your alignment in your application.
• Example: In your cover letter, you might write, “I admire ANSPA’s commitment to sustainability in agriculture. My previous experience developing eco-friendly products aligns perfectly with your mission to provide innovative agricultural solutions that prioritize environmental health.”

10. Follow Up After Your Application

• Tip: Demonstrate your enthusiasm for the role by sending a follow-up email after submitting your application.
• Example: Craft a concise email such as: “Dear [Hiring Manager’s Name], I recently submitted my application for the Sales and Marketing Executive position and wanted to express my enthusiasm for the opportunity to contribute to ANSPA East Africa Limited. I look forward to the possibility of discussing how my experience can benefit your team. Thank you for considering my application.”

• TELEGRAM CHANNEL

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Compliance Statement

We are an equal opportunity employer and are committed to attracting and retaining the best employees from all backgrounds. Only shortlisted applicants will be contacted.

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