Opticom Kenya Limited – Digital Marketing Vacancy

Opticom Kenya Limited: Your Gateway to a Digital Marketing Career

Unlock Your Potential as a Digital Marketer with Opticom Kenya Limited, a Proud Member of Optimum Group Partnerships UK

Job Title: Digital Marketer

Are you ready to embark on a thrilling journey into the dynamic world of digital marketing? At Opticom Kenya Limited, we’re seeking a passionate and driven Digital Marketer to join our team. We specialize in crafting and deploying cutting-edge security solutions, leveraging a wealth of 25 years of combined experience in Kenya and the United Kingdom. Join us and be part of our mission to prevent crime before it happens.

Key Responsibilities

Strategize for Success

• Develop Marketing Strategies: Craft marketing strategies that seamlessly align with our organization’s business goals.
• Stay Ahead of the Curve: Keep your finger on the pulse of emerging digital marketing trends and technologies.
• Spot Trends and Insights: Identify valuable trends and insights to drive our marketing efforts.
• Invest Wisely: Allocate marketing investments judiciously for maximum impact.

Execute Digital Brilliance

• Multi-Channel Mastery: Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Website Wizardry: Take charge of our organization’s website, ensuring it adheres to best practices.
• Content Magic: Create, optimize, and track website and social media content to engage audiences and enhance user experiences.
• Format Flexibility: Work with various content formats like blogs, videos, and audio podcasts.
• Traffic Control: Monitor and analyze website traffic flow.

Measure, Optimize, and Report

• Performance Matters: Implement and analyze performance metrics to gauge success.
• Goal-Oriented: Measure and assess campaign goals against ROI and KPIs.
• Testing Ground: Conduct experiments and conversion tests to refine strategies.
• Transparency Matters: Provide regular internal reports on campaign performance.
• Collaboration is Key: Collaborate with cross-functional teams to drive creative collaborations among technologies and platforms.

Qualifications

• Educational Prowess: A degree in marketing, communications, or a related field is required.
• Experience Counts: You should bring at least 5 years of experience in digital marketing or a related field.
• Channel Champion: Demonstrated expertise in digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Tech Savvy: Proficiency in marketing automation tools is essential.
• Data-Driven: Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Project Pro: Strong project management skills are a must.
• Communicate with Impact: Excellent written and verbal communication skills are crucial.

Job Details

• Job Category: Digital Marketer
• Job Type: Full Time
• Job Location: Nairobi City, Kenya

Join our team, and together, we’ll conquer the digital marketing landscape. Let your skills shine as you help us safeguard communities and businesses with innovative security solutions.

Expert Tips to Be a Successful Applicant

1. Showcase Your Achievements: Provide specific examples of successful digital marketing campaigns you’ve led in the past, highlighting the results achieved.
2. Stay Informed: Demonstrate your commitment to staying updated on the latest digital marketing trends by mentioning any relevant certifications or courses you’ve completed.
3. Tailor Your Application: Customize your application to highlight how your skills and experience align with Opticom Kenya’s mission and values.
4. Quantify Your Impact: Whenever possible, use numbers to quantify the impact of your work, such as increased website traffic, higher conversion rates, or improved ROI.
5. Highlight Collaboration: Emphasize your ability to work effectively with cross-functional teams, as collaboration is a key aspect of this role.

Ready to make your mark in the world of digital marketing? Apply now and let your journey with Opticom Kenya Limited begin.