Marketing Brand Executive at Standard Group PLC

Job Title: Marketing Brand Executive at Standard Group PLC

Job Summary:

Standard Group PLC, a prominent multi-media organization in Kenya, is seeking dynamic and visionary individuals to join our Marketing team as Marketing Brand Executives. Reporting to the Brand Manager, the Marketing Brand Executive will play a pivotal role in executing marketing strategies to attract and retain audiences across various media platforms including The Standard Newspaper, KTN, KTN News, Spice FM, and Vybez Radio. The successful candidate will be responsible for driving digital marketing initiatives, maintaining a strong social media presence, organizing brand events, and evaluating marketing campaign performance. If you’re passionate about marketing and possess the skills to excel in a fast-paced environment, we encourage you to apply.

Key Responsibilities:

• Implement Marketing Strategy: Execute marketing strategies to recruit and retain audiences, ensuring alignment with the assigned brand’s objectives.
• Digital Marketing Execution: Oversee digital marketing efforts for The Standard, KTN Home, KTN News, Spice FM, and Vybez FM, utilizing platforms such as Google Analytics for performance tracking.
• Social Media Management: Build and maintain a robust social media presence for relevant brands, tracking strategies, and providing analytics metrics.
• Event Management: Plan and execute brand events to enhance customer engagement and brand visibility, collaborating with the commercial team to secure relevant partnerships.
• Performance Evaluation: Measure and report the performance of marketing campaigns against set goals, analyzing ROI and KPIs to optimize future strategies.
• Brand Visibility: Source and create suitable brand awareness materials, ensuring consistent brand messaging across various media channels.
• Customer Experience Evaluation: Utilize analytical skills to assess the end-to-end customer experience across multiple channels and touchpoints, making data-driven recommendations for improvement.

Person Specification:

Academic and Professional Qualifications:

• Bachelor’s degree in Marketing or a related field.
• Additional certification in digital marketing is preferred.
• A relevant Master’s degree will be considered an added advantage.

Experience:

• Minimum of 3 years’ experience in vibrant marketing roles.
• Experience in social media and digital marketing is advantageous.

Skills and Attributes:

• Proficiency in marketing technologies, including Google Analytics.
• Strong written and verbal communication skills in English and Kiswahili.
• Ability to thrive in a fast-paced and competitive environment.
• Excellent analytical and decision-making abilities.
• High level of integrity and professionalism.

Working Conditions:

• Contract Duration: Contractual basis.
• Location: Nairobi, Kenya.
• Annual Leave: 24 calendar days.

How to apply

If you meet the above qualifications and are ready to take on this exciting challenge, please submit your resume to vacancies@standardmedia.co.ke no later than March 7th, 2024. Please note that only shortlisted candidates will be contacted.

The Standard Group is proud to be an equal opportunity employer. We are committed to attracting and retaining talent from diverse backgrounds and do not tolerate any form of canvassing during the recruitment process. We do not charge any fees for job applications or recruitment processes.

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Expert Tips To Be A Successful Applicant for Marketing Brand Executive:

1. Tailor Your Resume: Customize your resume to highlight relevant marketing experience and skills, aligning them with the job requirements.
2. Showcase Digital Skills: Emphasize your proficiency in digital marketing tools and platforms, showcasing any certifications or successful campaigns.
3. Highlight Achievements: Quantify your achievements in previous roles, demonstrating your impact on audience growth, engagement, or brand visibility.
4. Research the Company: Familiarize yourself with Standard Group PLC’s brands and initiatives, showing genuine interest during the interview process.
5. Prepare for Analytics Questions: Be ready to discuss your experience with marketing analytics tools like Google Analytics and how you’ve utilized data to drive decisions.
6. Demonstrate Creativity: Share examples of innovative marketing campaigns or strategies you’ve implemented, showcasing your creative approach to problem-solving.
7. Communicate Effectively: Practice articulating your ideas clearly and confidently, as communication skills are crucial for collaborating with teams and stakeholders.
8. Stay Updated: Stay informed about the latest trends and developments in marketing, demonstrating your commitment to continuous learning and improvement.
9. Ask Relevant Questions: Prepare insightful questions to ask during the interview, showing your genuine interest in the role and the company’s objectives.
10. Follow Up: Send a thank-you email after the interview, expressing your appreciation for the opportunity and reiterating your enthusiasm for the position.

Sample Cover Letter for a Marketing Brand Executive Position:

[Your Name]

[Your Address]

[City, State, Zip Code]

[Your Email Address]

[Your Phone Number]

[Date]

[Hiring Manager’s Name]

Standard Group PLC

[Company Address]

Nairobi, Kenya

Dear [Hiring Manager’s Name],

I am writing to express my interest in the Marketing Brand Executive position at Standard Group PLC, as advertised. With a Bachelor’s degree in Marketing and three years of experience in dynamic marketing environments, I am confident in my ability to contribute effectively to your team.

Throughout my career, I have demonstrated a strong aptitude for digital marketing, successfully leveraging social media platforms and analytics tools to drive audience engagement and brand visibility. My experience includes executing strategic marketing campaigns, analyzing performance metrics, and collaborating cross-functionally to achieve organizational goals.

I am particularly drawn to this opportunity at Standard Group PLC because of your reputation as a leading multi-media organization in Kenya. I am excited about the prospect of contributing to your diverse portfolio of media platforms and leveraging my skills to support your marketing objectives.

Thank you for considering my application. I am eager to further discuss how my background, skills, and enthusiasm can contribute to the success of your team. I look forward to the possibility of joining Standard Group PLC and contributing to your continued growth and success.

Sincerely,

[Your Name]

Frequently Asked Questions:

1. What is the role of a Marketing Brand Executive at Standard Group PLC?
   • The Marketing Brand Executive is responsible for executing marketing strategies to recruit and retain audiences across various media platforms, driving digital marketing initiatives, maintaining social media presence, organizing brand events, and evaluating campaign performance.
2. What qualifications are required for the Marketing Brand Executive position?
   • Candidates should have a Bachelor’s degree in Marketing or a related field, with additional certification in digital marketing preferred. A minimum of three years’ experience in vibrant marketing roles is also required.
3. How can I apply for the Marketing Brand Executive position?
   • Interested candidates can submit their resumes to vacancies@standardmedia.co.ke no later than March 7th, 2024. Only shortlisted candidates will be contacted.
4. What is the working location for this position?
   • The Marketing Brand Executive position is based in Nairobi, Kenya.
5. What is the duration of the contract for this role?
   • The role is on a contractual basis.
6. Are there opportunities for career advancement within Standard Group PLC?
   • Standard Group PLC is committed to the professional development of its employees, offering opportunities for career growth and advancement within the organization.
7. What is the annual leave policy at Standard Group PLC?
   • Employees are entitled to 24 calendar days of annual leave.
8. Does Standard Group PLC charge any fees for the recruitment process?
   • No, Standard Group PLC does not charge any fees for job applications or recruitment processes.
9. What sets Standard Group PLC apart as an employer?
   • Standard Group PLC offers a dynamic and inclusive work environment, with opportunities to work across diverse media platforms and make a meaningful impact.
10. How can I stay updated on job opportunities at Standard Group PLC?
    • You can regularly check our website for updated job postings and follow us on social media for announcements about new openings.

Possible Marketing Brand Executive Interview Questions With Answers:

1. Can you walk us through your experience in executing digital marketing campaigns?
   • Certainly. In my previous role, I was responsible for planning and executing digital marketing campaigns across various platforms, including social media, email marketing, and display advertising. I utilized tools like Google Analytics to track campaign performance and make data-driven optimizations to improve ROI.
2. How do you stay updated on the latest marketing trends and best practices?
   • I regularly attend industry conferences, participate in online courses, and follow reputable marketing blogs and publications to stay informed about emerging trends and best practices. Additionally, I enjoy networking with peers in the industry to exchange insights and ideas.
3. Can you provide an example of a successful brand event you organized?
   • One example is a product launch event where we collaborated with a popular influencer to generate buzz and excitement among our target audience. The event resulted in a significant increase in brand visibility and engagement, contributing to a successful product launch.
4. How do you approach measuring the success of a marketing campaign?
   • I believe in setting clear objectives and key performance indicators (KPIs) for each campaign upfront. Throughout the campaign, I closely monitor relevant metrics such as conversion rates, click-through rates, and engagement levels. After the campaign concludes, I analyze the data to assess performance against our goals and identify areas for improvement.
5. How do you prioritize tasks and manage deadlines in a fast-paced environment?
   • I rely on prioritization techniques such as the Eisenhower Matrix to identify urgent and important tasks, allowing me to allocate my time and resources effectively. Additionally, I am proactive in setting realistic deadlines and communicating with stakeholders to manage expectations and ensure timely delivery of projects.
6. Can you share an example of a marketing challenge you faced and how you overcame it?
   • One challenge I encountered was reaching a niche audience segment with limited online presence. To overcome this, I conducted in-depth research to understand their preferences and behavior. I then developed targeted messaging and utilized alternative channels such as industry forums and partnerships to effectively reach and engage this audience.
7. How do you approach collaborating with cross-functional teams to achieve marketing objectives?
   • Collaboration is key to success in marketing. I prioritize open communication and collaboration, ensuring that all stakeholders are aligned on objectives and timelines. I actively seek input from team members with diverse perspectives and expertise, fostering a collaborative environment where everyone feels valued and motivated to contribute.
8. Can you discuss a time when you had to make a difficult marketing decision under pressure?
   • In a previous role, we faced a sudden change in market conditions that required us to pivot our marketing strategy quickly. Despite the pressure, I remained calm and focused, gathering input from key stakeholders and analyzing data to inform my decision. Ultimately, our agile response allowed us to adapt successfully to the changing landscape and achieve our objectives.
9. How do you approach building and maintaining a strong social media presence for a brand?
   • Building a strong social media presence requires a combination of engaging content, active community management, and strategic partnerships. I focus on creating compelling content that resonates with our target audience, leveraging insights from analytics to optimize performance. I also prioritize customer engagement, responding promptly to comments and messages to foster positive relationships with our followers.
10. Why are you interested in joining Standard Group PLC as a Marketing Brand Executive?
    • I am drawn to Standard Group PLC’s reputation as a leading multi-media organization with a significant influence in Kenya. I am excited about the opportunity to work across diverse media platforms and contribute to the success of iconic brands such as The Standard, KTN, and Spice FM. I am confident that my skills and experience align well with the responsibilities of the role, and I am eager to make a meaningful impact within your organization.

We wish you the best in your application process and remind you that Standard Group PLC is committed to attracting and retaining the best employees from all races and backgrounds in our continued effort to become a better development partner. We are an equal employer and do not charge any application/recruitment fee, whether refundable or not.

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