Liberty Insurance : Agency Manager Position

Full Time

Liberty Insurance

Liberty: Agency Manager Position

Welcome to Liberty! We are not just a name; it’s what we embody every day.

Agency Managers at Liberty

Location: Nairobi, Thika, Kitui, Nakuru, Eldoret, and Kisumu

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We are looking for an enthusiastic and driven Agency Manager to join our team. As an Agency Manager, you will play a pivotal role in recruitment, coaching, talent management, and fostering a high-performance culture within the agency. Your contributions will be integral to achieving Liberty Life’s business objectives and adhering to our code of ethics.

Roles and Responsibilities

Market Dominance

  • Strategic Market Dominance: Implement a market dominance strategy by establishing sustainable business relationships with Employer Markets for the distribution of Liberty Life products.
  • Pay Points Focus: Select specific pay points and lead your team to focus on them. Set targets for these pay points and ensure that the branded merchandise and other support from the Head Office reach the intended employer markets.
  • Sales Monitoring: Regularly monitor the sales performance of these markets and provide insightful reports.

Recruitment and Talent Management

  • Talent Acquisition: Recruit, supervise, and motivate Agents on behalf of Liberty Life to solicit, procure, and submit applications for insurance and annuity products.
  • Retention Strategy: Maintain budgeted annual manpower and ensure the retention of top talent/high performers.


  • Training and Development: Offer training and development opportunities to Liberty Life Agents through coaching and mentorship.
  • Conflict Resolution: Provide counsel and resolve disputes or disagreements while continuously monitoring and evaluating development needs to enhance team skills.

Performance Management

  • Productivity Targets: Ensure the agency meets budgeted productivity targets and maintains the company’s persistency level.
  • Production Targets: Assist Agents in goal setting, follow-through, and continuous evaluation through a comprehensive validation process.
  • High-Performance Culture: Inspire and motivate the team to maintain a high-performance culture.

Other Responsibilities

  • Weekly Reporting: Provide timely reports on agency production every week.
  • Policy Communication: Communicate policy decisions to the team.
  • Client Base: Establish and maintain a steady and sound client base while guiding the team through joint calls.
  • Upholding Values: Safeguard and enhance the Liberty brand by upholding corporate values and ethical standards.
  • Compliance: Ensure adherence to government and insurance regulatory laws, rules, and regulations as well as company policies. Ensure Agent’s compliance with these laws, especially in their services to Liberty Life.


An Agency Manager Leader will be any agent/Unit Leader or Agency Manager with a proven and successful sales track record. The minimum requirements to be considered for this role are:

  • Certifications: Must have Certificate of Proficiency (COP) and completed any other insurance professional qualification such as LOMA, ACII, Diploma in Insurance, and a valid IRA License for the current year (renewed for 2022).
  • Education: Completed an Undergraduate Degree from a renowned University and prior experience in leading a sales team within the insurance industry.
  • Out-of-Nairobi Branches: For branches outside Nairobi, a candidate should have completed an Academic Diploma or Diploma in Insurance with 3 years’ prior and consecutive experience in leading a sales team within the insurance industry.
  • Sales Experience: Proven good performance in sales record of 5 years from a financial institution or insurance industry.
  • Ethical Business: Must have a proven clean record in ethical business practices and above reproach in matters of integrity.
  • Skills: Good interpersonal and organization skills, strong presentation skills, ability to excel in a fast-paced, multi-faceted team environment, and work well under minimum supervision.
  • Problem-Solving: Good problem-solving skills, and the ability to coach and mentor a sales team to greater performance.

Application Procedure

If you are passionate about this opportunity, please forward your applications and updated CVs to, mentioning the job title in the subject heading along with your preferred Agency/Branch. Liberty Life is an equal opportunity employer and actively encourages diversity.

Please write in English language.

Expert Tips To Be A Successful Applicant

Here are 10 tips to help you excel in your application for the Agency Manager position:

  1. Highlight Your Certifications: Emphasize your insurance certifications, such as COP, LOMA, ACII, or Diploma in Insurance. These qualifications set you apart.
  2. Demonstrate Sales Success: Share specific instances where you achieved outstanding sales results, showcasing your ability to excel in a competitive industry.
  3. Ethical Integrity: Highlight your commitment to ethical business practices, demonstrating your trustworthiness.
  4. Leadership Experience: Provide examples of your leadership experience, particularly in leading sales teams within the insurance sector.
  5. Problem-Solving Skills: Describe situations where your problem-solving skills played a critical role in achieving objectives.
  6. Presentation Abilities: Detail instances where your strong presentation skills influenced positive outcomes.
  7. Adaptability: Showcase your ability to work well in a dynamic, fast-paced team environment, indicating your adaptability.
  8. Goal Setting and Achievement: Explain how you’ve set and achieved production targets, emphasizing your goal-oriented approach.
  9. Talent Development: Share experiences where you’ve coached and mentored teams, leading to improved performance.
  10. Communication: Highlight your excellent communication skills, as clear communication is crucial in this role.

Frequently Asked Questions

1. What is Liberty’s commitment to diversity? At Liberty, we actively encourage diversity and are committed to being an equal opportunity employer.

2. How can I apply for the Agency Manager position? To apply, send your application and updated CV to, specifying the job title and your preferred Agency/Branch in the subject line.

3. Is it mandatory to have a specific insurance qualification for this role? While having insurance qualifications is preferred, it’s essential to hold a valid IRA License for the current year.

4. Can I apply for this role if I don’t have an Undergraduate Degree? Yes, if you are applying for positions outside Nairobi, having an Academic Diploma or Diploma in Insurance with relevant experience is acceptable.

5. What does “budgeted productivity target” refer to in the role description? This term denotes the set performance targets that you will be responsible for achieving in your role as an Agency Manager.

6. Is Liberty Life affiliated with a specific government body? Liberty Life adheres to applicable government and insurance regulatory laws, rules, and regulations.

7. What kind of ethical values does Liberty Life uphold in its business? We maintain corporate image, values, and ethical standards that ensure our clients’ trust and confidence.

8. Can I apply for this role if I have no prior insurance industry experience? While experience in the insurance industry is preferred, your proven sales record in a financial institution can make you a strong candidate.

9. What sets Liberty Life apart from other insurance companies? Liberty Life is committed to fostering a high-performance culture and values ethical business practices.

10. What are the working conditions and expectations for this role? The role may require working in a fast-paced, multi-faceted team environment and adhering to company and regulatory policies and standards.

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