Influencers & Fans Manager – Africa

Location: Nairobi, Nairobi Area, KE
Job ID: R-93108-1
Time Type: Full Time
Job Type: Full Time
Relocation: No
Post Date: August 29, 2023

About Us

Coca-Cola is seeking a dynamic and innovative Influencers & Fans Manager to lead our influence strategy across Africa. This role offers a unique opportunity to collaborate with cross-functional teams, drive social influence strategies, and build meaningful relationships with digital influencers. If you are passionate about connecting people with brands and are ready to take on a pivotal role, we want to hear from you.

Responsibilities

Designing End-to-End Influence Strategy

• Develop a comprehensive influence strategy spanning all brands in Africa.
• Collaborate with cross-functional project teams (E2E, Media) to create and implement long-term social influence strategies.
• Maximize value from existing partnerships to enhance brand plans.

Building Influencer Relationships

• Identify and engage digital influencers, cultivating relationships that result in meaningful brand coverage.
• Explore innovative methods of connecting people with brands through forward-thinking influence strategies.

Market Research and Evaluation

• Stay informed about industry trends and emerging influencer opportunities.
• Support local media managers in communicating progress within franchises.
• Ensure budgets and schedules are adhered to for timely and on-budget deliverables.

Capability Building

• Establish Influencer Marketing capabilities within the African marketing community.
• Provide guidance, playbooks, and scalable tools to help local markets excel with influencers.

Global Partnerships and Activation

• Develop long-term partnerships with influencers and brand ambassadors on a continental scale.
• Execute cutting-edge influencer activations, encompassing co-creation, social commerce, digital goods, metaverse, and more.
• Localize global influencer activation guidelines for African projects.

Fans Strategy

• Create a strategy to enhance brand equity and transaction frequency among existing consumers.
• Engage with fans and incorporate their insights into Integrated Marketing plans.
• Collaborate with Platform Services to measure plan effectiveness and efficiency.

Synergy and Best Practices

• Facilitate synergy and common opportunities across different geographies.
• Implement best practices from other countries to optimize influencer strategies.

Role Requirements

• Bachelor’s degree
• 7-10 years of significant marketing experience
• Direct experience in managing influencers and celebrities
• Preferred experience in developing entertainment strategies and projects
• Familiarity with cross-functional and cross-geographical teams
• Strong negotiation skills
• Ability to provide input on brand and creative strategy
• Proficiency in building influencer capabilities
• Expertise in working with external partners
• Agile team player

Expert Tips To Be A Successful Applicant

Showcase Your Influencer Management Skills

• Provide specific examples of successful influencer campaigns you’ve managed.
• Highlight your ability to foster meaningful relationships with influencers and celebrities.

Demonstrate Cross-Functional Collaboration

• Share instances where you’ve effectively worked with cross-functional teams and across different geographical regions.

Emphasize Innovative Strategies

• Discuss innovative methods you’ve used to connect people with brands through influencer marketing.

Highlight Negotiation Skills

• Provide examples of successful negotiations that benefited your previous projects.

Showcase Your Leadership Abilities

• Explain how you’ve led influencer and fan initiatives across various categories and touchpoints.

Our Purpose and Growth Culture

At Coca-Cola, we are committed to fostering an inclusive culture grounded in our company’s purpose: to refresh the world and make a difference. We value behaviors such as curiosity, empowerment, inclusivity, and agility. Our culture has been a key factor in our success for over 130 years.

Learn more about these behaviors and how you can embody them in your role at Coca-Cola by visiting Our Purpose and Vision.

Coca-Cola is an Equal Opportunity Employer and does not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, veteran status, disability, or any other protected class.

If you are ready to be a part of our dynamic team and make a difference, apply now!

Please submit your application in English.