Digital Marketing Specialist Job Vacancy

Marketing and Advertising
  • Marketing and Advertising
  • Mombasa

Capacity Strategies Ltd

Digital Marketing Specialist: Ignite Your Career in Hospitality Marketing

Capacity Strategies Ltd

Box 104-80100


Job Level: Mid-Level

Location: Mombasa, Kenya

Are you a creative and driven individual with a passion for digital marketing? Join the vibrant team at Capacity Strategies Ltd, an esteemed player in the Hospitality Industry in Mombasa. We are on the lookout for a Digital Marketing Specialist to contribute to the success of one of the leading entertainment destinations in the region.


1. TikTok Marketing Maestro:

  • Develop and Execute Strategies: Create and implement innovative TikTok marketing strategies to engage and expand our audience.
  • Compelling Content Creation: Craft shareable content tailored for the TikTok platform, ensuring it resonates with our target demographic.
  • Trend Monitoring: Stay ahead by monitoring trends and pioneering TikTok campaigns to enhance our brand’s visibility.

2. Social Media Maven:

  • Content Curation: Manage and curate content across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Campaign Implementation: Develop and implement social media campaigns to boost brand awareness and drive customer engagement.
  • Analytical Insights: Monitor social media analytics, providing data-driven recommendations for successful campaigns.

3. Email Marketing Extraordinaire:

  • Strategic Planning: Plan and execute effective email marketing campaigns, ensuring they resonate with our target audience.
  • Engaging Content Development: Craft engaging and relevant email content, including newsletters, promotions, and event updates.
  • Optimization: Utilize analytics to measure the success of email campaigns and optimize for improved performance.

4. Creative Content Creator:

  • Team Collaboration: Collaborate with the creative team to produce visually appealing and engaging digital content.
  • Brand Consistency: Ensure consistency in brand messaging across all digital channels, maintaining our brand’s identity.

5. Analytics and Reporting Pro:

  • KPI Monitoring: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
  • Data-Driven Decisions: Provide regular reports on digital marketing performance, making data-driven recommendations for continuous improvement.


  • Proven experience in digital marketing, with a focus on TikTok, social media, and email marketing.
  • Strong understanding of current digital marketing trends and best practices.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Familiarity with analytics tools and the ability to interpret data to drive decision-making.
  • Experience in the entertainment or hospitality industry is a plus.

To apply, please submit your resume, a cover letter outlining your relevant experience, and examples of successful digital marketing campaigns you have managed. Applications should be sent to with the subject line “Digital Marketing Specialist Application – [Your Name]”.

Please write in English language.

Expert Tips To Be A Successful Applicant for Digital Marketing Specialist:

  1. Showcase Your Creativity: Provide examples of unique and creative digital marketing campaigns you’ve conceptualized and executed.
  2. Stay Updated: Demonstrate your knowledge of current digital marketing trends and how you stay informed about industry developments.
  3. Communication is Key: Highlight your excellent written and verbal communication skills, essential for effective digital marketing.
  4. Innovate and Iterate: Share instances where you generated innovative ideas and adapted strategies based on data-driven insights.
  5. Industry Experience Matters: If you have experience in the entertainment or hospitality industry, emphasize how it adds value to your role.
  6. Collaboration Skills: Showcase your ability to collaborate with cross-functional teams, particularly with creative teams for content creation.
  7. Analytical Prowess: Provide examples of how you’ve used analytics tools to measure campaign success and optimize performance.
  8. Email Marketing Mastery: Discuss successful email campaigns you’ve managed, emphasizing strategic planning and engagement.
  9. Brand Consistency: Illustrate how you’ve maintained brand consistency across various digital channels.
  10. Passion for the Role: Convey your genuine passion for digital marketing and how it aligns with the entertainment and hospitality industry.

Note: These expert tips align with the role’s requirements and showcase qualities that would make an applicant stand out.

SAMPLE COVER LETTER for a Digital Marketing Specialist

Dear Hiring Manager,

I am writing to express my strong interest in the Digital Marketing Specialist position at Capacity Strategies Ltd, as advertised. With a proven track record in developing and executing successful digital marketing campaigns, I am excited about the opportunity to contribute to your dynamic team.

In my previous role as a Digital Marketing Manager at XYZ Company, I spearheaded TikTok marketing strategies that resulted in a 30% increase in audience engagement within six months. My ability to stay abreast of the latest industry trends and translate them into compelling content aligns seamlessly with the innovative approach Capacity Strategies Ltd is known for.

My experience in the hospitality industry, coupled with my creative mindset, positions me well to contribute to the success of one of the leading entertainment destinations in Mombasa. I am confident that my skills in social media management, email marketing, and content creation make me an ideal candidate for this role.

I have attached my resume, a detailed cover letter outlining my relevant experience, and examples of successful digital marketing campaigns I’ve managed. I look forward to the opportunity to discuss how my skills and passion for digital marketing can contribute to the continued success of Capacity Strategies Ltd.

Thank you for considering my application. I am eager to bring my expertise to your esteemed organization.


[Your Name]

Frequently Asked Questions:

1. What Digital Marketing Tools are You Proficient In?

I am proficient in a range of digital marketing tools, including but not limited to Google Analytics, Hootsuite, Mailchimp, and TikTok Analytics. These tools enable me to analyze data, manage social media platforms, and execute successful email marketing campaigns.

2. How Do You Stay Updated on Digital Marketing Trends?

I regularly attend industry webinars, subscribe to reputable digital marketing publications, and participate in online forums. This ensures that I am always aware of the latest trends and innovations in the dynamic field of digital marketing.

3. Can You Share an Example of a Successful Social Media Campaign You’ve Managed?

Certainly. In my previous role, I led a social media campaign on Instagram that resulted in a 40% increase in brand visibility and a 25% growth in followers within a two-month period. The campaign focused on user-generated content, creating a sense of community among our audience.

4. How Do You Approach Email Marketing Strategy?

My approach to email marketing involves strategic planning, personalized content creation, and A/B testing to optimize performance. I prioritize segmentation to ensure that each email resonates with the target audience, leading to increased engagement and conversion rates.

5. How Do You Ensure Brand Consistency Across Different Digital Channels?

Brand consistency is crucial for a cohesive digital presence. I achieve this by developing and adhering to brand guidelines, ensuring that messaging, visuals, and tone align across all digital channels, creating a unified and memorable brand experience.

6. How Do You Handle Negative Feedback on Social Media?

Addressing negative feedback requires a proactive and empathetic approach. I respond promptly, acknowledge concerns, and offer solutions publicly. Privately, I seek to understand the issue and work towards a resolution, turning negative experiences into opportunities for positive engagement.

7. What Role Does Data Play in Your Digital Marketing Strategy?

Data is at the core of my strategy. I regularly analyze key performance indicators (KPIs) to assess campaign effectiveness. This data-driven approach allows me to make informed decisions, optimize campaigns for better performance, and demonstrate measurable results.

8. How Do You Collaborate with Creative Teams for Content Creation?

I believe in fostering a collaborative environment. Regular communication, brainstorming sessions, and a shared understanding of brand objectives are essential. I provide creative teams with insights on target audiences, ensuring that the content aligns with marketing goals and resonates with our audience.

9. Can You Share an Example of a Successful Email Marketing Campaign?

One notable success was an email campaign promoting a special event. By crafting a compelling narrative, incorporating visually appealing content, and strategically timing the emails, we achieved a 20% increase in event attendance compared to the previous year.

10. How Would You Adapt Your Digital Marketing Strategies for the Hospitality Industry?

Adapting to the hospitality industry involves understanding the unique needs and expectations of the target audience. I would focus on creating immersive experiences through storytelling, leveraging user-generated content, and utilizing social media to showcase the hospitality aspect of the brand.

Possible Digital Marketing Specialist Interview Questions With Answers:

1. How Would You Approach a TikTok Marketing Strategy for Our Hospitality Business?

Answer: I would start by understanding our target audience on TikTok, identifying trending content, and creating engaging videos that showcase the unique aspects of our hospitality offerings. Consistent analysis of TikTok analytics would guide strategy adjustments for optimal results.

2. Can You Share an Experience Where You Successfully Increased Brand Visibility on Social Media?

Answer: In my previous role, I initiated a hashtag campaign on Instagram, encouraging user-generated content related to our brand. This resulted in a significant increase in brand mentions, reaching a wider audience and boosting overall visibility.

3. How Do You Tailor Email Marketing Campaigns to Different Target Audiences?

Answer: I segment our email lists based on demographics, preferences, and behavior. Tailoring content to each segment ensures relevance, leading to higher open rates and engagement. A/B testing further refines the strategy for maximum impact.

4. How Would You Handle a Negative Comment on Social Media About Our Brand?

Answer: Responding promptly and empathetically is crucial. Publicly acknowledge the concern, offer a solution, and encourage further communication privately. Turning a negative experience into a positive interaction can demonstrate our commitment to customer satisfaction.

5. How Do You Ensure Consistency in Brand Messaging Across Various Digital Channels?

Answer: I develop and adhere to comprehensive brand guidelines that encompass messaging, visuals, and tone. Regular communication with all stakeholders ensures a unified approach. Periodic audits help maintain consistency and reinforce our brand identity.

6. What Metrics Do You Prioritize When Analyzing the Success of a Digital Marketing Campaign?

Answer: Key performance indicators (KPIs) such as engagement rates, click-through rates, and conversion rates are prioritized. Analyzing these metrics provides insights into campaign effectiveness, allowing for data-driven adjustments and optimization.

7. Describe a Time When You Collaborated Effectively with a Creative Team for Content Creation.

Answer: In a previous project, I collaborated closely with the creative team to develop a visually appealing campaign. Regular meetings ensured alignment with marketing goals, resulting in cohesive and compelling content that resonated with our audience.

8. How Do You Keep Abreast of the Latest Trends in Digital Marketing?

Answer: I actively engage in industry webinars, subscribe to leading digital marketing publications, and participate in online forums. Networking with professionals and attending conferences further enriches my understanding, ensuring I stay at the forefront of industry trends.

9. Share an Example of a Digital Marketing Campaign That Directly Contributed to Increased Sales or Revenue.

Answer: I implemented a targeted Facebook advertising campaign promoting a limited-time offer. The campaign resulted in a 25% increase in online sales during the promotional period, showcasing the direct impact of digital marketing on revenue.

10. How Would You Adapt Your Digital Marketing Strategies to Cater to a Diverse Audience in the Hospitality Industry?

Answer: Understanding the diverse preferences of our audience is key. I would incorporate inclusivity in content, leverage data to identify cultural nuances, and implement targeted campaigns. This ensures that our digital marketing efforts resonate with a broad and diverse audience.

Thank you for considering a career with Capacity Strategies Ltd. We wish you the best in your application process. As an equal opportunity employer, we are committed to attracting and retaining the best talent from all races and backgrounds in our ongoing pursuit to be a development partner of choice. Please note that we do not charge any application or recruitment fees.

Best Regards, Capacity Strategies Ltd

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