Customer Insight Lead at Pearl Dairy Farm Limited

Customer Insight Lead at Pearl Dairy Farm Limited

Location: Nairobi, Nairobi (Hybrid)

Department: Operations

Employment Type: Full-Time

Minimum Experience: Executive

Innovation and Consumer Insights Operations · Nairobi, Nairobi (Hybrid)

Position Overview

The Customer Insight Lead will play a critical role in researching consumer behaviors, identifying new product opportunities, conducting internal retail research, and managing retail audits. This individual will leverage their strong analytical skills and research background to gather and analyze data, generate actionable insights, and inform strategic decision-making across the organization.

Key Responsibilities

Conduct Comprehensive Research

• Understand consumer preferences, market trends, and competitive landscape using both qualitative and quantitative methodologies.

Identify New Product Opportunities

• Evaluate market opportunities through analysis, customer surveys, focus groups, and trend research.

Collaborate with Cross-Functional Teams

• Work with product development, marketing, and sales to translate consumer insights into innovative product concepts and features.

Lead Internal Retail Research Initiatives

• Track product performance, monitor sales trends, and gather feedback from retail partners and customers.

Develop and Implement Retail Audit Processes

• Assess product availability, pricing, and visibility across various retail channels.

Analyze Retail Audit Data

• Identify opportunities for improvement, optimize product placement, and enhance brand visibility in stores.

Utilize Analytical Skills

• Interpret complex data sets, identify patterns, and extract actionable insights to drive business growth.

Present Findings and Recommendations

• Communicate findings to key stakeholders through written reports, presentations, and data visualizations.

Stay Abreast of Industry Trends

• Continuously enhance understanding of the market and identify growth opportunities.

Qualifications

• Education: Bachelor’s or master’s degree in Marketing, Market Research, Business, Economics, or a related field.
• Experience: Minimum of five years in customer insights, market research, or related roles, preferably in the retail industry.
• Analytical Skills: Proven ability to analyze complex data sets and extract actionable insights.
• Research Proficiency: Skilled in research methodologies, statistical analysis, and data visualization tools/software (e.g., SPSS, SAS, R, Python, Tableau).
• Retail Audit Experience: Familiarity with retail audit tools and platforms (e.g., Nielsen, IRI, Retail Link) is highly desirable.
• Communication Skills: Excellent verbal and written communication skills.
• Team Collaboration: Ability to work independently and collaboratively in a fast-paced, cross-functional environment.
• Detail-Oriented: Strong attention to detail with a passion for uncovering customer insights and driving business results.

Benefits

• Competitive Salary: Attractive compensation with performance-based incentives.
• Comprehensive Benefits Package: Includes health insurance, retirement plans, and paid time off.
• Professional Development: Opportunities for career advancement within a dynamic and growing company.
• Flexible Work Arrangements: Supportive team culture that values diversity, inclusion, and collaboration.

Equal Opportunity Employer

Pearl Dairy Farm Limited is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We celebrate and embrace differences in race, ethnicity, gender, age, religion, sexual orientation, gender identity, disability, and veteran status.

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Best Wishes: We wish you the best in your application process. Remember, our website is committed to attracting and retaining the best employees from all races and backgrounds in our continued effort to become a better development partner. We are an equal employer and do not charge any application/recruitment fees, whether refundable or not.

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