Communications Specialist Job Opportunity at TikTok, Kenya & East Africa

Full Time
  • Full Time
  • Nairobi

TikTok, Kenya

Communications Specialist Job Opportunity at TikTok, Kenya & East Africa

Job ID: A186944 | Nairobi | Regular | Marketing – PR


Welcome to TikTok, the global hub for short-form mobile video! Our mission is to inspire creativity and bring joy. With offices worldwide, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo, TikTok is where imaginations thrive. We believe that every challenge is an opportunity to learn, innovate, and grow as one team. At TikTok, we create and grow together, driving impact for ourselves and the communities we serve. Join us in shaping the future of digital creativity.

Join the TikTok Communications Team

Our communications team comprises storytellers, reputation guards, credibility builders, and image shapers. As a Communications Specialist, you play a pivotal role in distilling and communicating complex issues with finesse, demonstrating excellent media relations skills, strategic judgment, and the ability to connect the dots. This role, based in Nairobi, supports the vibrant markets of Kenya and East Africa.

Key Responsibilities

Support Sub-regional Strategy

  • Contribute to the sub-regional strategy, aligning with wider Sub-Saharan Africa & METAP strategies.
  • Build trust in our content, ad services, product, and company.

Market Monitoring

  • Keep a vigilant eye on surrounding markets within the sub-region to pre-empt potential challenges.

Communications Campaigns

  • Develop and execute impactful communications campaigns aligned with TikTok’s strategic objectives.
  • Link campaigns to clear goals and metrics.

Collaboration and Guidance

  • Collaborate with cross-functional teams, including operations, marketing, partnerships, product, and policy.
  • Provide strategic guidance and local insights.

Internal Documentation

  • Draft and review internal documents to ensure consistency and accuracy.

Media and Influencer Relations

  • Assist in media pitches, blog posts, and launch materials.
  • Support spokespeople in media interviews and speaking engagements.
  • Build and maintain relationships with media and influencers.

Crisis Management

  • Provide counsel during issues or crises, contributing to reputation management.

PR Agency Collaboration

  • Work closely with PR agencies to ensure meticulous execution of tasks.


Professional Background

  • Based in Nairobi.
  • Bachelor’s Degree in Communications, Marketing, Journalism, or related field.
  • 5+ years of proven communications and PR experience (B2C PR/Comms agency, corporate communications preferable).
  • Understanding of the local media and creator market.

Skills and Traits

  • Good understanding of TikTok as a user.
  • Strong existing media relationships.
  • Strong project management skills.
  • Ability to develop and execute campaigns/comms strategies independently.
  • Excellent written and oral communication skills in English.
  • Highly organized with attention to detail.
  • Tech industry experience advantageous.

TikTok’s Inclusive Workplace

TikTok is committed to fostering an inclusive space valuing employees for their skills, experiences, and unique perspectives. Our platform connects people globally, and so does our workplace. We celebrate diverse voices and strive to create an environment reflecting the many communities we reach. Join us in inspiring creativity and bringing joy.

10 Expert Tips To Be A Successful Applicant

1. Showcase Your Creativity

Illustrate your creativity through a well-designed resume and portfolio. Use visuals to complement your achievements and stand out.

2. Align with TikTok’s Mission

Demonstrate your alignment with TikTok’s mission to inspire creativity and bring joy. Share experiences that reflect this ethos.

3. Highlight Your Communication Skills

Emphasize strong written and oral communication skills. Craft a cover letter that showcases your ability to distill complex issues.

4. Leverage Tech Industry Experience

If you have tech industry experience, leverage it. Showcase how your background aligns with TikTok’s innovative environment.

5. Showcase Multilingual Abilities

If applicable, highlight proficiency in multiple languages. TikTok’s global reach values linguistic diversity.

6. Illustrate Crisis Management Experience

Share examples of crisis management experience. Highlight situations where you provided strategic counsel during challenges.

7. Showcase Project Management Skills

Emphasize your project management skills. Provide examples of successful campaigns or initiatives you managed independently.

8. Demonstrate Understanding of TikTok

Show your understanding of TikTok’s platform as a user. Reference specific features or campaigns that resonate with you.

9. Display Cultural Awareness

Illustrate cultural awareness, especially concerning the markets in Kenya and East Africa.

10. Emphasize Collaboration

Highlight instances of successful collaboration with cross-functional teams. Showcase your ability to work seamlessly with diverse groups.

Frequently Asked Questions

Q1: Is Tech Industry Experience Mandatory?

A1: While advantageous, it’s not mandatory. We value diverse experiences, so focus on showcasing skills relevant to the role.

Q2: What Media Relationships Are Essential?

A2: Strong relationships with local media and influencers in Kenya and East Africa are crucial.

Q3: How Can I Demonstrate Alignment with TikTok’s Mission?

A3: Share experiences that showcase how you’ve contributed to inspiring creativity and bringing joy.

Q4: Are Multilingual Abilities a Requirement?

A4: Not a requirement, but proficiency in multiple languages is valued, considering TikTok’s global audience.

Q5: Can I Apply Without PR Agency Experience?

A5: Yes, corporate communications or B2C PR/Comms agency experience is preferable but not mandatory.

Q6: What’s the Importance of Market Monitoring?

A6: Being aware of challenges in surrounding markets helps in pre-empting issues and strategic planning.

Q7: How Can I Stand Out in Crisis Management?

A7: Share specific instances where you provided strategic counsel during challenging situations.

Q8: Is TikTok’s Work Environment Fast-paced?

A8: Yes, and we look for candidates who thrive in dynamic, fast-paced environments.

Q9: What’s the Significance of Internal Documentation?

A9: Drafting and reviewing internal documents ensures consistency in communication.

Q10: How Can I Highlight Project Management Skills?

A10: Provide examples of campaigns or initiatives you independently managed, emphasizing successful outcomes.

#TikTokJobs #CommunicationsRole #PRJob #JobOpportunity #KenyaJobs #EastAfricaCareers #JoinTikTok

To apply for this job please visit

Discover more from THE KENYAN JOB FINDER

Subscribe to get the latest posts to your email.