Communications & Marketing Officer

Communications & Marketing Officer

Nairobi, Kenya

Are you passionate about making a difference in the lives of young refugee women and girls in East Africa? Join RefuSHE, a pioneering NGO dedicated to protecting, nurturing, educating, and empowering refugee girls and young women. Established in 2008, RefuSHE has become a global leader in refugee protection, offering holistic programs that provide shelter, education, vocational training, and legal support. We are seeking a dynamic Communications & Marketing Officer to join our team in Nairobi, Kenya, and contribute to our mission of transforming lives and shaping futures.

Opportunity Overview

As a Communications & Marketing Officer at RefuSHE, you will play a pivotal role in advancing our organization’s communications, marketing, and external relations strategy. Reporting to the Chief Fundraising Officer, you will collaborate with the Senior Director of Brand Strategy & External Relations based in the USA to develop compelling marketing materials, editorial content, and communication strategies. This role offers an exciting opportunity to make a meaningful impact and drive positive change for refugee girls and young women in East Africa.

Key Responsibilities

• Strategy Development: Partner with the Senior Director to design and implement communications and marketing strategies aligned with RefuSHE’s mission and goals.
• Content Creation: Develop engaging marketing materials, including brochures, impact reports, blogs, articles, videos, and graphics, to promote RefuSHE’s programs and initiatives.
• Digital Engagement: Curate editorial content for various digital platforms, including social media, the RefuSHE website, and email newsletters, to amplify our message and engage with our audience.
• Budget Management: Assist in the evaluation of communication needs, develop budgets, and contribute to annual work plans to ensure effective allocation of resources.
• Cross-Office Collaboration: Facilitate communication between the Nairobi and US offices, sharing updates and aligning strategies to foster collaboration and cohesion.
• Program Support: Collaborate with program managers to highlight program impact and craft compelling narratives that resonate with stakeholders and donors.
• Partnership Building: Identify strategic partnerships and opportunities to promote RefuSHE’s story and mission across East Africa and beyond.
• Media Relations: Cultivate relationships with media outlets, draft press releases, and coordinate interviews to raise awareness and visibility for RefuSHE’s work.
• Event Management: Serve as the primary contact for on-campus events in Nairobi, liaising with internal teams to ensure successful event planning and execution.

Key Qualifications

• Education: Bachelor’s degree in digital marketing, communications, journalism, or related field; master’s degree preferred.
• Experience: Minimum 3 years of experience in content development, marketing, and media relations; experience in the non-profit sector and working with at-risk populations is advantageous.
• Skills: Exceptional writing and editing skills, proficiency in content development tools and social media management systems, familiarity with SEO and funnel marketing, and the ability to collaborate effectively across diverse teams.

Apply Now

If you are ready to make a difference and join a passionate team dedicated to empowering refugee girls and young women, send your CV and cover letter to hr@refushe.org by 1700hrs EAT on 1st March 2024. Please include “COMMUNICATIONS & MARKETING OFFICER” in the email subject line. We thank all applicants for their interest; however, only shortlisted candidates will be contacted.

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Expert Tips To Be A Successful Applicant for Communications & Marketing Officer

1. Research RefuSHE: Familiarize yourself with RefuSHE’s mission, values, and programs to demonstrate genuine interest and alignment with our organization’s goals.
2. Highlight Relevant Experience: Emphasize any experience in content development, marketing, or media relations, particularly within the non-profit sector or working with vulnerable populations.
3. Showcase Your Skills: Showcase your writing, editing, and digital marketing skills by providing samples or portfolios that illustrate your ability to create compelling content and engage audiences.
4. Demonstrate Cultural Sensitivity: Highlight any experience working in diverse environments and your ability to collaborate with individuals from different backgrounds with empathy and respect.
5. Tailor Your Application: Customize your CV and cover letter to highlight experiences and skills relevant to the Communications & Marketing Officer role at RefuSHE, demonstrating how you can contribute to our team.
6. Quantify Achievements: Whenever possible, quantify your achievements and impact in previous roles to provide tangible evidence of your capabilities and accomplishments.
7. Stay Updated: Stay informed about current trends and developments in communications, marketing, and refugee advocacy to demonstrate your commitment to continuous learning and growth.
8. Prepare for Interviews: Anticipate questions about your experience, skills, and alignment with RefuSHE’s mission, and prepare thoughtful responses that showcase your suitability for the role.
9. Network Effectively: Leverage your professional network and connections to learn more about RefuSHE and make meaningful connections within the organization.
10. Follow Up: After submitting your application, follow up with a polite email or phone call to express your continued interest and inquire about the status of your application.

Sample Cover Letter for a Communications & Marketing Officer Position at RefuSHE

[Your Name]

[Your Address]

[City, State, Zip Code]

[Your Email Address]

[Your Phone Number]

[Date]

Hiring Manager

RefuSHE

[Nairobi Address]

Nairobi, Kenya

Dear Hiring Manager,

I am writing to express my interest in the Communications & Marketing Officer position at RefuSHE, as advertised. With a Bachelor’s degree in Communications and three years of experience in content development and digital marketing, I am excited about the opportunity to contribute to RefuSHE’s mission of empowering refugee girls and young women in East Africa.

During my tenure at [Previous Organization], I spearheaded numerous marketing campaigns and content initiatives that significantly increased engagement and brand visibility. My proficiency in SEO and social media management, coupled with my passion for storytelling, makes me well-equipped to amplify RefuSHE’s message and drive meaningful impact.

I am particularly drawn to RefuSHE’s holistic approach to refugee protection and its commitment to empowering vulnerable populations. My experience working with diverse teams and my ability to navigate cross-cultural contexts will enable me to collaborate effectively with colleagues and stakeholders across different regions.

I am eager to leverage my skills and expertise to support RefuSHE’s communications and marketing efforts and contribute to its continued success. Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the impactful work being done at RefuSHE.

Sincerely,

[Your Name]

Frequently Asked Questions:

1. What does the Communications & Marketing Officer role entail?
   • The Communications & Marketing Officer is responsible for developing and implementing RefuSHE’s communications, marketing, and external relations strategy to advance the organization’s mission.
2. What qualifications are required for this position?
   • Candidates should have a Bachelor’s degree in digital marketing, communications, journalism, or a related field, with a minimum of 3 years of experience in content development, marketing, and media relations.
3. How can I apply for the Communications & Marketing Officer position?
   • Interested candidates should submit their CV and cover letter as one PDF document to hr@refushe.org with the subject line “COMMUNICATIONS & MARKETING OFFICER” by 1700hrs EAT on 1st March 2024.
4. What sets RefuSHE apart as an employer?
   • RefuSHE is committed to creating an inclusive and supportive work environment and offers opportunities for professional growth and development. Employees have the chance to make a meaningful impact on the lives of refugee women and girls in East Africa.
5. What is the salary range for this position?
   • Salary expectations should be indicated in the cover letter. RefuSHE offers competitive compensation packages based on qualifications and experience.
6. Is remote work an option for this role?
   • This position is based in Nairobi, Kenya, and requires in-person attendance. Remote work arrangements may be considered on a case-by-case basis.
7. What is the application deadline?
   • The application deadline for the Communications & Marketing Officer position is 1700hrs EAT on 1st March 2024.
8. Are international candidates eligible to apply?
   • Yes, RefuSHE welcomes applications from candidates of all nationalities who meet the qualifications for the role.
9. Will I receive confirmation of my application?
   • Only shortlisted candidates will be contacted for further consideration. We appreciate all applications received.
10. Is there room for growth within RefuSHE?
    • RefuSHE is committed to investing in the professional development of its employees and offers opportunities for advancement within the organization.

Possible Communications & Marketing Officer Interview Questions With Answers:

1. Can you tell us about your previous experience in developing communications strategies?
   • Answer: Certainly. In my previous role at XYZ Foundation, I led the development of a comprehensive communications strategy to raise awareness about refugee rights. This involved…
2. How do you stay updated on industry trends and best practices in digital marketing?
   • Answer: I regularly attend webinars, conferences, and workshops related to digital marketing and follow industry blogs and publications such as…
3. Can you provide an example of a successful marketing campaign you were involved in?
   • Answer: Of course. One campaign I’m particularly proud of is when we launched a social media campaign to raise funds for…
4. How do you approach building partnerships with external organizations?
   • Answer: Building partnerships begins with understanding the shared goals and values of potential collaborators. I typically start by…
5. How do you handle tight deadlines and competing priorities?
   • Answer: Prioritization is key. I always start by assessing the urgency and importance of each task, then…
6. How do you measure the success of your communications efforts?
   • Answer: I rely on a combination of metrics such as engagement rates, website traffic, and conversion rates to evaluate the effectiveness of our communications strategies. Additionally…
7. Can you describe a time when you had to navigate a challenging media situation?
   • Answer: Certainly. In a previous role, we faced a crisis situation when…
8. How do you approach crafting compelling storytelling content?
   • Answer: Effective storytelling begins with understanding the audience and their interests. I always strive to…
9. How do you ensure consistency in messaging across different communication channels?
   • Answer: Consistency is key to building brand identity and trust. I ensure consistency by…
10. Why are you interested in working with RefuSHE?
    • Answer: I am deeply passionate about RefuSHE’s mission and the opportunity to contribute to empowering refugee women and girls. I am inspired by the organization’s holistic approach and commitment to making a meaningful impact in the lives of those it serves.

We wish you the best in your application process and remind you that RefuSHE is committed to attracting and retaining the best employees from all races and backgrounds in our continued effort to become a better development partner. We are an equal opportunity employer and do not charge any application/recruitment fee, whether refundable or not.

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