BRAND MARKETING MANAGER (Safari & Zoya Brands) – Nairobi, Kenya – 2024

BRAND MARKETING MANAGER (Safari & Zoya Brands) – Nairobi, Kenya – 2024

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Position Details:

• Position: Brand Marketing Manager (Safari & Zoya Brands)
• Location: Nairobi, Kenya
• Type of Job: Full-time
• Job Category: Marketing
• Reporting To: Senior Marketing Manager
• Application Deadline: January 3, 2025

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Introduction

Are you an innovative, ambitious, and dynamic professional ready to take your career to the next level? Vivo Fashion Group, Africa’s most loved fashion brand, invites you to join our team as the Brand Marketing Manager for the Safari and Zoya brands. With over 30 physical stores across Kenya, Rwanda, and Uganda, as well as a thriving online presence, Vivo is redefining fashion across the continent.

This role offers a unique opportunity to lead impactful marketing strategies for Safari and Zoya, key brands in our portfolio. By fostering innovation, enhancing customer engagement, and driving brand visibility, you’ll play a pivotal role in shaping the future of fashion in Africa.

If you thrive in a fast-paced, high-growth environment and are passionate about making a difference, we want you on our team!

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Key Responsibilities

As the Brand Marketing Manager, you will:

Strategic Marketing Execution:

• Implement and monitor marketing strategies that drive brand market share and deliver on revenue KPIs.
• Develop actionable plans to acquire new customers and track performance metrics, including weekly and monthly updates.

Customer Insight and Engagement:

• Analyze and profile customer bases to understand their preferences and purchasing behaviors.
• Map out detailed customer journeys and foster growth within the customer database.
• Drive brand love and community engagement through innovative campaigns and user-generated content.

Brand Consistency:

• Maintain a consistent brand image across all touchpoints, ensuring alignment in marketing, branding, and advertising content.
• Oversee customer feedback initiatives, including surveys and focus groups, to enhance customer experiences.

Cross-functional Collaboration:

• Work closely with internal teams, senior leadership, and external partners to execute seamless marketing programs.
• Manage multiple campaigns simultaneously, ensuring high-impact launches and cohesive communication strategies.

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Qualifications and Skills

Key Skills:

• Proven experience in using consumer research and data to craft actionable marketing strategies.
• Strong communication and collaboration skills, capable of working with diverse teams.
• Expertise in managing multiple campaigns and delivering results under tight deadlines.

Educational and Professional Requirements:

• A Bachelor’s degree in Graphic Design or a related field.
• At least 5 years of experience in brand management, marketing, or communications, ideally in the retail or fashion industry.
• Exceptional storytelling abilities, with a keen eye for detail in creative outputs and a solid understanding of fashion brand marketing.

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Company Culture and Values

At Vivo Fashion Group, we are guided by five core principles:

1. Our People First – We believe in nurturing and developing our talent.
2. One Team – Collaboration is at the heart of everything we do.
3. Delight Our Customers – Delivering exceptional customer experiences is our priority.
4. Challenge the Status Quo – Innovation and creativity are embedded in our culture.
5. Own the Result – Accountability drives our success.

By joining Vivo, you’ll become part of a supportive, growth-focused team that values diversity, promotes well-being, and empowers employees to make a meaningful impact.

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How to Apply

Ready to take the next step in your career?

• Apply now through the “Apply for Job” button.
• Ensure all applications are submitted by January 3, 2025, at the close of business.

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Compliance Statement

“We are an equal opportunity employer and are committed to attracting and retaining the best employees from all backgrounds. Only shortlisted applicants will be contacted.”