Assistant Marketing Executive – Nairobi, Kenya | Cloudoon Technologies

Assistant Marketing Executive – Nairobi, Kenya

Job Title: Assistant Marketing Executive
Location: Nairobi, Kenya
Department: Marketing

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Job Summary

As an Assistant Marketing Executive specializing in digital marketing, you will be responsible for developing, implementing, and managing online marketing strategies to promote our company’s products, services, and brands using various digital channels. Your primary objective is to reach target audiences, drive conversions, and achieve business goals by leveraging technology and the internet. You will collaborate closely with the product and sales teams, as well as other marketing stakeholders, to ensure that marketing campaigns are aligned with business objectives and designed to engage our audience effectively.

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Key Responsibilities

• Content Creation: Write and develop engaging online content, including website content, blog posts, white papers, and email campaigns.
• Marketing Strategy Development: Develop and execute marketing strategies aimed at promoting software/cloud products through various digital channels.
• Social Media Management: Create and manage content for social media platforms, ensuring consistent engagement with our target audience and fostering brand awareness.
• Campaign Execution: Develop and implement digital marketing campaigns utilizing SEO strategies, paid advertising, and public relations initiatives.
• Performance Tracking: Track and measure the results of marketing efforts, using the data to inform future campaigns and recommend improvements to strategies.
• Collaborative Efforts: Work with the product team to understand and address customer needs, while supporting the sales team by developing and executing lead generation and nurturing programs.

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Qualifications and Skills

• A minimum of 2 years of experience in writing online content with a proven track record in digital marketing.
• Proficiency in digital marketing strategies, specifically in the software/cloud industry.
• Strong understanding of marketing principles, with experience in SEO, paid advertising, social media marketing, and public relations.
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Strong analytical skills and the ability to use data for decision-making and problem-solving.
• Ability to work independently and as part of a collaborative team.

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Job Responsibilities Breakdown

1. Writing Online Content

You will take the lead in creating and managing various forms of online content, including writing engaging pieces for our company website, blog posts, white papers, and email newsletters. Your content should be keyword-optimized for SEO purposes, ensuring maximum reach and engagement. Incorporating high-ranking job-specific keywords will be vital to this role.

2. Developing and Executing Marketing Strategies

As an Assistant Marketing Executive, you are responsible for developing and executing marketing strategies that support our software/cloud products. These strategies should be designed to drive awareness, demand, and revenue. You’ll need to incorporate long-tail keywords throughout your campaigns, leveraging both on-page and off-page SEO techniques.

3. Social Media Engagement

You will manage our company’s presence on various social media channels, ensuring that consistent and engaging content is posted. This includes direct communication with our target audiences and the development of campaigns that boost brand visibility and interaction.

4. Managing Paid Advertising and SEO Campaigns

You will create and manage paid advertising campaigns across platforms like Google Ads and social media, optimizing them for the highest possible return on investment (ROI). Additionally, SEO best practices must be followed to ensure our marketing content ranks high on search engine results, driving organic traffic to our platforms.

5. Collaboration with Teams

Your role requires close collaboration with the product team to better understand our product offerings and the needs of our customers. In partnership with the sales team, you will develop lead generation and nurturing strategies that encourage engagement with potential clients and drive sales conversions.

6. Performance Monitoring and Improvement

You will be responsible for tracking the results of marketing campaigns using analytics tools. This data will guide future improvements, ensuring that the marketing strategies you implement continue to generate results and evolve based on performance insights.

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Company Overview

Our company specializes in providing cutting-edge software and cloud solutions, designed to meet the needs of businesses across various industries. We are a dynamic and innovative team, constantly pushing the boundaries of technology to provide the best solutions for our clients. Our mission is to deliver high-quality, scalable software solutions that help businesses thrive in the digital age.

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Call to Action

If you are a results-driven marketing professional with a passion for digital marketing and a solid understanding of the software/cloud industry, we invite you to apply for the position of Assistant Marketing Executive today. This is a fantastic opportunity to take your career to the next level by joining a growing team dedicated to innovation and success. Click Apply Now below to start your journey with us!

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Apply Now

Click Here to Apply

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Why Join Us?

• Collaborative Work Environment: Work with a dynamic team that values innovation and encourages collaboration across departments.
• Growth Opportunities: We provide opportunities for professional development and career growth within the software and cloud industries.
• Cutting-Edge Technology: Be part of a forward-thinking company at the forefront of technological advancements.

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This Assistant Marketing Executive position offers an exciting opportunity for marketing professionals to grow within a fast-paced, innovative environment.