Area Sales Manager Job Description

Full Time
  • Full Time
  • Nairobi

M-Gas Kenya

Area Sales Manager Job Description

Employer: M-Gas Kenya
Type: Full-time
Minimum Experience: 5 Years
Location: Head Office
Positions: 1
Department: Sales Operations

About the Job

Are you a dynamic, results-oriented individual with a passion for driving growth and efficiency? M-Gas Kenya is seeking an experienced Area Sales Manager to join our team. As the Area Sales Manager, you will play a pivotal role in supporting the organization’s strategic growth initiatives within the assigned area and depots. Your primary focus will be on expanding our customer base, optimizing sales operations, and ensuring compliance with safety regulations. If you thrive in a fast-paced environment and possess exceptional leadership and sales management skills, we want to hear from you.

Duties & Responsibilities

  • Quality Customer Growth: Drive the acquisition of quality customers within the area, with an emphasis on customers consuming over 4kg per month.
  • Market Expansion: Identify and capitalize on new market opportunities to facilitate business growth and expansion.
  • Sales Operations Optimization: Utilize technology and efficient management practices to optimize sales operations, including cost management and loss prevention.
  • Safety Compliance: Ensure adherence to HSSE (Health, Safety, Security, and Environment) regulations to maintain a safe working environment.
  • Interdepartmental Collaboration: Collaborate with various departments such as training, HR, finance, IT, and procurement to streamline operations and achieve organizational objectives.
  • Team Development: Provide training and coaching to depot sales managers and assistant depot sales managers to enhance their skills and performance.
  • Budget Management: Develop and manage filling depot budgets, ensuring expenses are within approved limits and proposing yearly CAPEX and OPEX budgets.
  • Policy Compliance: Enforce compliance with company policies, procedures, and statutory requirements at the depot level.
  • Stakeholder Engagement: Engage with stakeholders to develop and improve systems and procedures to enhance service delivery.
  • Market Intelligence: Conduct market intelligence activities to monitor competitor activities and industry developments, providing insights to senior management.
  • Data Analysis: Analyze data to make informed strategic decisions and drive business growth.
  • Incident Management: Coordinate emergency response and preparedness activities and act as the Incident Commander during emergencies.
  • Stock Management: Review daily and monthly stock reports, conduct loss analysis, and ensure adherence to inventory management protocols.
  • Team Leadership: Provide leadership, coaching, and mentoring to motivate and empower team members to achieve high performance.
  • Performance Evaluation: Evaluate staff performance and take disciplinary actions when necessary to ensure adherence to policies and procedures.

Personal Attributes

  • Customer Relationship Management
  • Sales Operations Excellence
  • New Product Development
  • Financial Management
  • Strategic Planning
  • Project Management
  • Internal Controls Business Turnaround
  • Organizational Leadership
  • Stakeholder Management
  • Cross-Functional Team Collaboration
  • Leadership and Supervision Skills
  • Operations Management
  • Critical Thinking
  • ICT Compliance

Academic Qualifications

  • Bachelor’s degree in Business Administration, Commerce, or Social Sciences

Skill Qualifications

  • Relevant experience in sales management and operations
  • Strong leadership and communication skills
  • Proficiency in Microsoft Office Suite and other relevant software
  • Ability to work under pressure and meet tight deadlines
  • Valid driver’s license and willingness to travel within the assigned area


  • Resume (Mandatory)
  • Academic Certificates (Mandatory)
  • Copy of National ID Card / Passport (Mandatory)




Expert Tips To Be A Successful Applicant for Area Sales Manager

  1. Highlight Your Sales Achievements: Provide specific examples of your successful sales initiatives and achievements in your resume to demonstrate your ability to drive results.
  2. Demonstrate Leadership Skills: Showcase your leadership experience and ability to manage teams effectively in previous roles. Highlight instances where you motivated and inspired your team to achieve targets.
  3. Emphasize Your Strategic Thinking: Discuss your strategic approach to sales management and how you have contributed to the development and execution of strategic plans in your career.
  4. Showcase Your Problem-Solving Skills: Provide examples of challenging situations you encountered in previous roles and how you effectively resolved them using critical thinking and problem-solving skills.
  5. Illustrate Your Customer Relationship Management Skills: Share stories of how you have built and maintained strong relationships with customers, resulting in increased sales and customer satisfaction.
  6. Highlight Your Tech-Savviness: Emphasize your proficiency in utilizing technology to streamline sales operations and enhance efficiency.
  7. Be Prepared to Discuss Financial Management: Be ready to discuss your experience in managing budgets, controlling expenses, and maximizing value in all areas of expenditure.
  8. Demonstrate Your Commitment to Safety: Showcase your understanding of HSSE regulations and your commitment to ensuring a safe working environment for yourself and your team.
  9. Show Your Adaptability: Highlight instances where you successfully adapted to changes in the market, industry, or organization, demonstrating your flexibility and ability to thrive in dynamic environments.
  10. Tailor Your Application: Customize your application to highlight the specific skills and experiences that align with the requirements of the Area Sales Manager role at M-Gas Kenya.


[Your Name]
[Your Address]
[City, State, Zip Code]
[Your Email Address]
[Your Phone Number]

[Hiring Manager’s Name]
M-Gas Kenya
[Company Address]
[City, State, Zip Code]

Dear [Hiring Manager’s Name],

I am writing to express my interest in the Area Sales Manager position at M-Gas Kenya, as advertised. With over [X years] of experience in sales management and a track record of driving growth and efficiency, I am confident in my ability to contribute effectively to your team.

In my previous role at [Previous Company], I successfully led a team of sales professionals to exceed targets and achieve significant revenue growth. My strategic approach to sales management, coupled with my ability to leverage technology to optimize operations, has consistently delivered exceptional results.

I am particularly drawn to the opportunity at M-Gas Kenya due to your commitment to innovation and sustainability in the energy sector. I am excited about the prospect of contributing to your mission of providing clean and affordable energy solutions to communities across Kenya.

I am highly motivated, results-oriented, and committed to driving success. I thrive in fast-paced environments and am adept at leading teams to achieve their full potential. I am confident that my skills and experience make me a strong fit for the Area Sales Manager role at M-Gas Kenya.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and passion align with the needs of your organization. Please find my resume attached for your review.


[Your Name]

Frequently Asked Questions

  1. What is the role of an Area Sales Manager at M-Gas Kenya?
    • The Area Sales Manager is responsible for driving growth and efficiency within the assigned area and depots, focusing on customer acquisition, sales operations optimization, and safety compliance.
  2. What qualifications are required for the Area Sales Manager position?
    • The position requires a bachelor’s degree in Business Administration, Commerce, or Social Sciences, along with at least 5 years of experience in sales management and operations.
  3. What personal attributes are important for success in this role?
  • Key personal attributes include customer relationship management, sales operations excellence, financial management, strategic planning, project management, leadership, stakeholder management, and cross-functional team collaboration.
  1. Is travel required for this position?
    • Yes, the Area Sales Manager will be required to travel within the assigned area to oversee operations and engage with stakeholders.
  2. What types of documents are required for the application process?
    • The application requires a resume, academic certificates, and a copy of the National ID Card or Passport.
  3. What opportunities for career advancement are available at M-Gas Kenya?
    • M-Gas Kenya offers various opportunities for career growth and development, including leadership training programs, internal promotions, and cross-functional mobility.
  4. What is the company culture like at M-Gas Kenya?
    • M-Gas Kenya fosters a culture of innovation, collaboration, and sustainability. We are committed to creating a diverse and inclusive workplace where employees can thrive and make a meaningful impact.
  5. How does M-Gas Kenya support employee development?
    • M-Gas Kenya invests in employee development through training programs, mentorship opportunities, and continuous feedback to help employees reach their full potential.
  6. What benefits are offered to employees at M-Gas Kenya?
    • Employee benefits at M-Gas Kenya include competitive salaries, health insurance, retirement plans, paid time off, and opportunities for professional development.
  7. Does M-Gas Kenya have a commitment to diversity and inclusion?
    • Yes, M-Gas Kenya is committed to attracting and retaining a diverse workforce and creating an inclusive environment where all employees feel valued and respected.

Possible Area Sales Manager Interview Questions With Answers

  1. Question: Can you describe your experience in sales management and operations?
    • Answer: Certainly. In my previous role at [Previous Company], I led a team of sales professionals to achieve consistent revenue growth by implementing strategic sales initiatives and optimizing operational processes.
  2. Question: How do you prioritize tasks and manage your time effectively in a fast-paced environment?
    • Answer: I prioritize tasks based on urgency and importance, utilizing time management tools and delegation strategies to ensure deadlines are met efficiently.
  3. Question: How do you approach building and maintaining strong relationships with customers?
    • Answer: I believe in establishing trust and understanding with customers through regular communication, active listening, and personalized solutions to meet their needs.
  4. Question: Can you provide an example of a challenging situation you encountered in a previous role and how you resolved it?
    • Answer: Certainly. When faced with a sudden market downturn, I implemented a targeted marketing campaign to reposition our products and successfully regained market share within a short period.
  5. Question: How do you motivate and empower your team to achieve their goals?
    • Answer: I believe in leading by example and providing clear direction, support, and recognition to inspire my team members to perform at their best.
  6. Question: How do you stay updated on industry trends and competitor activities?
    • Answer: I regularly monitor industry publications, attend conferences, and network with industry peers to stay informed about emerging trends and competitor strategies.
  7. Question: Can you discuss a time when you had to handle a difficult employee situation?
    • Answer: When faced with a performance issue, I approach it with empathy and professionalism, providing constructive feedback and support to help the employee improve.
  8. Question: How do you ensure compliance with safety regulations in your area of responsibility?
    • Answer: I prioritize safety through rigorous training, regular inspections, and strict adherence to safety protocols to create a culture of safety within the team.
  9. Question: How do you manage budgets and control expenses to maximize value?
    • Answer: I closely monitor expenses, identify cost-saving opportunities, and negotiate favorable terms with suppliers to optimize budgets and maximize value for the organization.
  10. Question: What attracted you to the Area Sales Manager position at M-Gas Kenya?
    • Answer: I was drawn to M-Gas Kenya’s commitment to innovation and sustainability in the energy sector, as well as the opportunity to contribute to the organization’s growth and expansion plans.

We wish you the best in your application process and remind you that M-Gas Kenya is committed to attracting and retaining the best talent from diverse backgrounds. We do not charge any application or recruitment fees, as we strive to provide equal opportunities for all candidates.

Rough Salary Range Estimate: $2,500 – $3,500 per month, depending on qualifications and experience.


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